Under Armour has its own app, called UA Record, which provides a social network for fitness buffs, as well as tools for collecting, analyzing, and sharing fitness data.
Part of the job of MyFitnessPal marketing VP Tara-Nicholle Nelson (who will be speaking at MobileBeat July 13) is to export MyFitnessPal’s engagement success to the other apps in the larger Under Armour suite. The content, which MyFitnessPal says is largely driven by its users, stretches from the mobile app to the company blog to its email communications with users.
One element of MyFitnessPal’s success is a very robust content program.
MyFitnessPal had between 80 million and 85 million users back in February when the deal was announced, and it has around 90 million today, a company spokesperson said. And it has continued to grow since its acquisition by Under Armour. MyFitnessPal has been a chart-topping health app for a long time. Creating those moments is one of the main themes of VentureBeat’s MobileBeat conference, being held July 13-14 in San Francisco. Inter-app integration is one way to deliver “surprise and delight” moments for users. This might yield insights on how changes to food and fitness habits might be altered to improve blood pressure readings. This allows users not only to access data from the two apps in one place, but to combine that data with data gathered from other fitness devices and apps.įor instance, the fitness and diet data could be analyzed alongside data from a Google Fit-compatible blood pressure cuff and app. The companies announced a few days ago that users of the Endomondo app can now access their MyFitnessPal food data without having to leave the Endomondo app.Īnd, to go a step further, Endomondo and MyFitnessPal users can now port their data up into the Google Fit health data integration cloud. Since then Under Armour has begun making the Endomondo and MyFitnessPal apps talk to each other in order to boost the appeal of both. Register now for the 8th annual MobileBeat, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space.įive months ago, you may remember, the sports apparel and technology company Under Armour acquired two companies - the fitness app company Endomondo and the food tracker app maker MyFitnessPal.
If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else.
0 kommentar(er)
